Holiday Pet Festival Overview: Tranquility Trail Animal Sanctuary is hosting the Holiday Pet Festival on December 3rd, 2011, from 10:00am to 5:00pm at WestWorld in Scottsdale, AZ. We would be honored to have your organization as an exhibitor at this exciting event. Demographics of the 2010 Holiday Pet Festival:
DATE: Saturday, December 3th, 2011
SHOW HOURS: 10:00am to 5:00pm
LOCATION: WestWorld of Scottsdale
ADMISSION: FREE!
PARKING: FREE!
Voted one of the Best Holiday Festivals ~ AZCentral.com!!!
Meet face-to-face with up to 10,000 pet owners and pet enthusiasts!
In 2010 this wildly successful inaugural event attracted over 7,000 attendees who enjoyed the chance to meet and mingle in a festive atmosphere. Not only was this an exciting day of interactive activities, demonstrations and product exhibitions, over 100 animals looking for their forever homes were adopted and the rescue groups raised much needed money for their causes.
#1 Reason for attending: Shopping!
97% of attendees were Pet Owners
91% of attendees were Female
Average attendee age was 32 - 53 years old
Average Household Income of $102,000.00*
84% Home Ownership
93% of attendees planned on buying gifts for their pets
78% spend over $100.00 per month on their pets
*(Scottsdale has the highest median income for cities in Arizona with a population of
100K or more)
Marketing & Promotions:
A marketing and publicity campaign will be launched to promote the Holiday Pet Festival throughout the community, including media partnerships in print, radio, television, public service announcement (unique to this event due to our nonprofit status), and outdoor advertising. In addition, there will be strategic web, social media and grassroots marketing campaigns aimed at raising awareness of the Holiday Pet Festival.
Below are samples of the 2010 campaign:
Over 100 TV Ads (including 75 ads on Animal Planet alone)
Print Ads included Scottsdale Republic, Phoenix NewTimes, Sonoran News, Scottsdale Times, East Valley Tribune and more
CBS Radio Ads with audience of over 100,000 listners
Booths at other pet events - Woofstock, PACC911 Adoption Events, Fountain Hills Art Festival, and much more
Brochures & Posters distributed in local pet industry partners
2010 TV Ad on Animal Planet 2010 Phoenix New Times Ad 2010 Scottsdale Republic Ad
Location, Location, Location:
We all have heard the saying "Location can make or break a business". Maricopa County is the 4th most populous county in the US and Scottsdale, Arizona is one of the most affluent cities. WestWorld of Scottsdale is a premier, nationally recognized, user friendly special event facility serving our community and target market visitors. The Multi-Purpose Tent is the largest clear span tent structure in North America. This structure provides almost 120,000 sq. ft. of event space and measures 89 feet high at its apex. It plays host to the Barrett-Jackson Classic Car Auction, and numerous other consumer shows and special events throughout the year.
Who Should Exhibit:
Pet Food & Nutrition
Pet Sitters / Boarding Kennels
Veterinarians
Rescue Groups
Pet Trainers
Pet Groomers
Pet Photography / Art
Pet Related Products
Gift Retailers
Holiday Crafts / Supplies
Retail Booth Space Pricing: Rescue Booth Space Pricing:
6' (d) x 10' (w): $199.00 6' (d) x 10' (w): $99.00
6' (d) x 20' (w): $349.00 6' (d) x 20' (w): $195.00
10' (d) x 10 (w): $299.00 10' (d) x 10 (w): $199.00
10' (d) x 20' (w): $499.00 10' (d) x 20' (w): $499.00
Corner Booth add $100.00 Corner Booth add $100.00
Booth Sapce Includes:
Pipe & Drape booth
Booth ID Sign w/name & booth number
Listing in Program
Listing on Website, Facebook & Twitter
Volunteers to help unload/load vehicles & setup/teardown booth
Free Exhibitor Only Parking Lot
Click Here to Download Exhibitor Agreement
